Market assessment study on bamboo flooring and on bamboo furniture components; since published and disseminated.
STADD, Delhi was entrusted with the job of assessing the market for bamboo flooring and bamboo furniture products.
The purpose of the study on bamboo flooring and furniture was to understand the composition of the markets, the features and benefits of the product and other usages like the current flooring/furniture products being used by people. The comments of the experts on the new products were also recorded.
The research tools used for this study were :
- Market visits to flooring/furniture markets
- Group discuusion with architects
- In depth interviews with players all across the market
- Mystery shopping with dealers of the existing flooring and furniture options
The study findings have been published by the Mission and are available as priced publications.
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